Time is TBD | Location is TBD


We help sales organizations and people learn how to stop "pushing" products and cultivate a deeper understanding of customer needs.

Time & Location

Time is TBD
Location is TBD

About the Event

Duration: 2 Days

Delivery methods:

  • Self-discovery and assessment
  • Group exploration and      facilitator led discussions
  • Practical exercises
  • Best practice theory      exploration


This two-day extensive sales training program explores the right skill and mind sets for a professional sales person. Many sales people fall into the trap of talking too much. They can't wait to tell customers about all the features or benefits of their product/service or how great their company is. This is not the best approach to sales. In this class, participants will learn essential sales skills, from controlling the conversation and asking the right questions to uncovering customer needs and adjusting the message accordingly.

At the core of this program is a more effective and more professional sales approach. This approach depends on asking a series of questions in a specific order. It will enable participants to find out their customers’ needs, uncover problems, and ask questions that help the customer realize the problem he hasn’t been paying attention to is now too big to ignore.

Moreover, many salespeople have a single, preferred style of selling that works with some buyers but not others. Perhaps they use the strategy of making friends with customers. While this works sometimes, there are certain buyers who just don’t like this approach at all. Part of this program will focus on dealing with buyers’ different personalities. Participants will learn how considering each buyer’s personality and modifying their selling style slightly to match each customer’s personality will help them close more sales.

Course objectives

By the end of this training course participants will be able to:

Explain the right skill and mind set a professional sales person must possess.

Connect better with customers, overcome objections, and close sales confidently and effectively to achieve sales targets.

Use an effective sales questioning technique that will increase sales because participants uncover customer needs and maintain a positive customer experience.

Explain the four major behavioral styles and personality types and how to sell to each buyer type.

Target audience:

All sales people

Course outline

Introduction to professional selling

What is professional selling?

The professional selling skill set and mind set

Activity: The perfect sales person

Module 1: The professional selling skill set

Controlling a conversation

Using the power of questions

The OPEN question selling technique

Module 2: Listen and know your FAB (skill set)

The importance of listening

Features, advantages, and benefits

FTB Sales Technique

Module 3: Handle objections and close the sale (skill set)

Types of objections

Handling objections model (APAC)

Handling the most common objection: price

Nine closing techniques

Cross-selling and up-selling

Module 4: The professional selling mind set

The right state of mind to sell

The more "No's" you get

Visualize your sale

Know what you are selling inside and out

Module 5: Understanding buyer types and follow-up

Personality styles

What is your personality style

Selling to different buyer types

After the sale and follow-up

Competitive review game

    +$7 Service fee
    +$7 Service fee

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