Handling Objections (Overcoming Objections)

Objection handling is the forth step in the sales process. Objection handling is when a prospect presents a concern about the product/service a salesperson is selling, and the salesperson responds in a way that alleviates those concerns and allows the deal to move forward.



  1. Acknowledge your customers' position and then offer them new information

  2. Repeat the objection so the customer can hear it

  3. Ask Questions

  4. Respond directly to the customer's statement

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