Initial Contact ( Turning cold calls into warm prospects)

Cold calling is the second step in the sales process. It's a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Cold calling typically refers to solicitation by phone or telemarketing, but can also involve in-person visits, such as with door-to-door salespeople.


1. Determine your objective and the purpose of your call

2. Do your homework before the call

3. Make sure you have all the materials you need

4. State your purpose quickly

5. Ask Questions

6. Be friendly & Smile

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